Evaluating media

Bibliographische Detailangaben
1. Verfasser:	Wolfe, Harry Deane 1901-
Format:	Buch
Sprache:	English
Veröffentlicht:	New York National Industrial Conference Board c1966].
Schriftenreihe:	Studies in business policy National Industrial Conference Board no. 12.
Schlagworte:	Advertising research. Advertising media planning.