Evaluating media

Detalhes bibliográficos
Autor principal:	Wolfe, Harry Deane 1901-
Formato:	Livro
Idioma:	English
Publicado em:	New York National Industrial Conference Board c1966].
Colecção:	Studies in business policy National Industrial Conference Board no. 12.
Assuntos:	Advertising research. Advertising media planning.