Management, marketing and promotion of library services based on statistics, analyses and evaluation

Management, marketing and promotion of library services based on statistics, analyses and evaluation

Dettagli Bibliografici
Altri autori: Flaten, Trine Kolderup
Natura: Libro
Lingua:English
Pubblicazione: Munchen K.G. Saur 2006.
Serie:IFLA Publications 120 / 121
Soggetti:
Libraries > marketing.
Public relations > Information services.
Libraries > public relations.
Advertising > Information services.