Management, marketing and promotion of library services based on statistics, analyses and evaluation

Management, marketing and promotion of library services based on statistics, analyses and evaluation

Opis bibliograficzny
Kolejni autorzy: Flaten, Trine Kolderup
Format: Książka
Język:English
Wydane: Munchen K.G. Saur 2006.
Seria:IFLA Publications 120 / 121
Hasła przedmiotowe:
Libraries > marketing.
Public relations > Information services.
Libraries > public relations.
Advertising > Information services.