Management, marketing and promotion of library services based on statistics, analyses and evaluation

Management, marketing and promotion of library services based on statistics, analyses and evaluation

Dades bibliogràfiques
Altres autors: Flaten, Trine Kolderup
Format: Llibre
Idioma:English
Publicat: Munchen K.G. Saur 2006.
Col·lecció:IFLA Publications 120 / 121
Matèries:
Libraries > marketing.
Public relations > Information services.
Libraries > public relations.
Advertising > Information services.