Management, marketing and promotion of library services based on statistics, analyses and evaluation

Management, marketing and promotion of library services based on statistics, analyses and evaluation

Bibliographic Details
Other Authors: Flaten, Trine Kolderup
Format: Book
Language:English
Published: Munchen K.G. Saur 2006.
Series:IFLA Publications 120 / 121
Subjects:
Libraries > marketing.
Public relations > Information services.
Libraries > public relations.
Advertising > Information services.