Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

Detalles Bibliográficos
Autor principal: Berry, Michael J. A.
Otros Autores: Linoff, Gordon
Formato: Libro
Lenguaje:English
Publicado: New York Wiley Computer Pub. c2000.
Materias:
Marketing > Data processing.
Data mining.
Business enterprises > Computer networks > Management.