Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

Bibliographische Detailangaben
1. Verfasser: Berry, Michael J. A.
Weitere Verfasser: Linoff, Gordon
Format: Buch
Sprache:English
Veröffentlicht: New York Wiley Computer Pub. c2000.
Schlagworte:
Marketing > Data processing.
Data mining.
Business enterprises > Computer networks > Management.