Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

Bibliografske podrobnosti
Glavni avtor: Berry, Michael J. A.
Drugi avtorji: Linoff, Gordon
Format: Knjiga
Jezik:English
Izdano: New York Wiley Computer Pub. c2000.
Teme:
Marketing > Data processing.
Data mining.
Business enterprises > Computer networks > Management.