Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

Detalles Bibliográficos
Autor Principal: Berry, Michael J. A.
Outros autores: Linoff, Gordon
Formato: Libro
Idioma:English
Publicado: New York Wiley Computer Pub. c2000.
Subjects:
Marketing > Data processing.
Data mining.
Business enterprises > Computer networks > Management.