Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

Détails bibliographiques
Auteur principal: Berry, Michael J. A.
Autres auteurs: Linoff, Gordon
Format: Livre
Langue:English
Publié: New York Wiley Computer Pub. c2000.
Sujets:
Marketing > Data processing.
Data mining.
Business enterprises > Computer networks > Management.