Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

Bibliografiska uppgifter
Huvudupphovsman: Berry, Michael J. A.
Övriga upphovsmän: Linoff, Gordon
Materialtyp: Bok
Språk:English
Publicerad: New York Wiley Computer Pub. c2000.
Ämnen:
Marketing > Data processing.
Data mining.
Business enterprises > Computer networks > Management.