Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

Dettagli Bibliografici
Autore principale: Berry, Michael J. A.
Altri autori: Linoff, Gordon
Natura: Libro
Lingua:English
Pubblicazione: New York Wiley Computer Pub. c2000.
Soggetti:
Marketing > Data processing.
Data mining.
Business enterprises > Computer networks > Management.