Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

Bibliografische gegevens
Hoofdauteur: Berry, Michael J. A.
Andere auteurs: Linoff, Gordon
Formaat: Boek
Taal:English
Gepubliceerd in: New York Wiley Computer Pub. c2000.
Onderwerpen:
Marketing > Data processing.
Data mining.
Business enterprises > Computer networks > Management.