Mastering data mining the art and science of customer relationship management

Mastering data mining the art and science of customer relationship management

Dades bibliogràfiques
Autor principal: Berry, Michael J. A.
Altres autors: Linoff, Gordon
Format: Llibre
Idioma:English
Publicat: New York Wiley Computer Pub. c2000.
Matèries:
Marketing > Data processing.
Data mining.
Business enterprises > Computer networks > Management.