Trade marketing strategies the partnership between manufacturers, brands, and retailers

Manylion Llyfryddiaeth
Prif Awdur:	Randall, Geoffrey
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Oxford Butterworth-Heinemann 1994.
Rhifyn:	2nd ed.
Pynciau:	Brand name products - Marketing. Marketing - European Union countries. Marketing. New products - Marketing. Retail trade.