Market-led strategic change aguide to transforming the process of going to market

Market-led strategic change aguide to transforming the process of going to market

Detalhes bibliográficos
Autor principal: Piercy, Nigel F.
Formato: Livro
Idioma:English
Publicado em: Oxford Butterworth Heinemann 2002.
Edição:3rd ed.
Assuntos:
Marketing > Management.