Market-led strategic change aguide to transforming the process of going to market

Market-led strategic change aguide to transforming the process of going to market

Dades bibliogràfiques
Autor principal: Piercy, Nigel F.
Format: Llibre
Idioma:English
Publicat: Oxford Butterworth Heinemann 2002.
Edició:3rd ed.
Matèries:
Marketing > Management.