Market-led strategic change aguide to transforming the process of going to market

Market-led strategic change aguide to transforming the process of going to market

Podrobná bibliografie
Hlavní autor: Piercy, Nigel F.
Médium: Kniha
Jazyk:English
Vydáno: Oxford Butterworth Heinemann 2002.
Vydání:3rd ed.
Témata:
Marketing > Management.