Market-led strategic change aguide to transforming the process of going to market

Market-led strategic change aguide to transforming the process of going to market

書目詳細資料
主要作者: Piercy, Nigel F.
格式: 圖書
語言:English
出版: Oxford Butterworth Heinemann 2002.
版:3rd ed.
主題:
Marketing > Management.