Market-led strategic change aguide to transforming the process of going to market

Market-led strategic change aguide to transforming the process of going to market

Xehetasun bibliografikoak
Egile nagusia: Piercy, Nigel F.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Oxford Butterworth Heinemann 2002.
Edizioa:3rd ed.
Gaiak:
Marketing > Management.