Market-led strategic change aguide to transforming the process of going to market

Market-led strategic change aguide to transforming the process of going to market

Bibliografski detalji
Glavni autor: Piercy, Nigel F.
Format: Knjiga
Jezik:English
Izdano: Oxford Butterworth Heinemann 2002.
Izdanje:3rd ed.
Teme:
Marketing > Management.