Market-led strategic change aguide to transforming the process of going to market

Market-led strategic change aguide to transforming the process of going to market

Bibliographische Detailangaben
1. Verfasser: Piercy, Nigel F.
Format: Buch
Sprache:English
Veröffentlicht: Oxford Butterworth Heinemann 2002.
Ausgabe:3rd ed.
Schlagworte:
Marketing > Management.