Market-led strategic change aguide to transforming the process of going to market

Market-led strategic change aguide to transforming the process of going to market

Bibliografiske detaljer
Hovedforfatter: Piercy, Nigel F.
Format: Bog
Sprog:English
Udgivet: Oxford Butterworth Heinemann 2002.
Udgivelse:3rd ed.
Fag:
Marketing > Management.