Dealing with consumer uncertainty public relations in the food sector

Dealing with consumer uncertainty public relations in the food sector

Dettagli Bibliografici
Autore principale: Bergmann, Karin
Natura: Libro
Lingua:English
Pubblicazione: Berlin Springer 2002.
Serie:Gesunde Ernahrung
Soggetti:
Food industry and trade > Public relations.
Consumers > Attitudes.
Consumer behavior.