Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliografski detalji
Glavni autor: Hawkins, Del I.
Daljnji autori: Best, Roger J., Coney, Kenneth A.
Format: Knjiga
Jezik:English
Izdano: Boston, Mass. Mcgraw-Hill c1998.
Izdanje:7th ed.
Teme:
Consumer behavior > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States.