Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Best, Roger J., Coney, Kenneth A.
Format: Book
Language:English
Published: Boston, Mass. Mcgraw-Hill c1998.
Edition:7th ed.
Subjects:
Consumer behavior > United States.
Consumer behavior > United States > Case studies.
Market surveys > United States.