Cita APA (7a ed.)

Hawkins, D. I., Best, R. J., & Coney, K. A. (1998). Consumer behavior: Building marketing strategy (7th ed.). Mcgraw-Hill.

Cita Chicago Style (17a ed.)

Hawkins, Del I., Roger J. Best, y Kenneth A. Coney. Consumer Behavior: Building Marketing Strategy. 7th ed. Boston, Mass: Mcgraw-Hill, 1998.

Cita MLA (9a ed.)

Hawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 7th ed. Mcgraw-Hill, 1998.