Consumer behavior implications for marketing strategy

Bibliographic Details
Main Author:	Hawkins, Del I.
Other Authors:	Best, Roger J., Coney, Kenneth A.
Format:	Book
Language:	English
Published:	Chicago Irwin c1995.
Edition:	6th ed.
Subjects:	Consumer behavior > United States. Consumer behavior > United States > case studies. Market surveys > United States > Case studies. Market surveys > United States.