Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Détails bibliographiques
Auteur principal: Hawkins, Del I.
Autres auteurs: Best, Roger J., Coney, Kenneth A.
Format: Livre
Langue:English
Publié: Chicago Irwin c1995.
Édition:6th ed.
Sujets:
Consumer behavior > United States.
Consumer behavior > United States > case studies.
Market surveys > United States > Case studies.
Market surveys > United States.