Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Bibliografiska uppgifter
Huvudupphovsman: Hawkins, Del I.
Övriga upphovsmän: Best, Roger J., Coney, Kenneth A.
Materialtyp: Bok
Språk:English
Publicerad: Chicago Irwin c1995.
Upplaga:6th ed.
Ämnen:
Consumer behavior > United States.
Consumer behavior > United States > case studies.
Market surveys > United States > Case studies.
Market surveys > United States.