Consumer behavior implications for marketing strategy

Consumer behavior implications for marketing strategy

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Dades bibliogràfiques
Autor principal: Hawkins, Del I.
Altres autors: Best, Roger J., Coney, Kenneth A.
Format: Llibre
Idioma:English
Publicat: Chicago Irwin c1995.
Edició:6th ed.
Matèries:
Consumer behavior > United States.
Consumer behavior > United States > case studies.
Market surveys > United States > Case studies.
Market surveys > United States.