Audience reactions to male and female voices in soft sell and hard sell audio advertisements (an experimental study)

Audience reactions to male and female voices in soft sell and hard sell audio advertisements (an experimental study)

Bibliografiset tiedot
Päätekijä: Deza, Alfonso Brillantes 1951-
Aineistotyyppi: Kirja
Kieli:English
Aiheet:
Advertising.
Selling.