Marketing aesthetics the strategic management of brands, identity, and image

书目详细资料
Main Authors:	Schmitt, Bernd (Author), Simonson, Alex (Author)
其他作者:	Peters, Tom (author of introduction.)
格式:	图书
语言:	English
出版:	New York, NY The Free Press [1997]
主题:	Corporate image. Brand name products.