Marketing aesthetics the strategic management of brands, identity, and image

書目詳細資料
Main Authors:	Schmitt, Bernd (Author), Simonson, Alex (Author)
其他作者:	Peters, Tom (author of introduction.)
格式:	圖書
語言:	English
出版:	New York, NY The Free Press [1997]
主題:	Corporate image. Brand name products.