APA (7th ed.) Citation

Schmitt, B., Simonson, A., & Peters, T. (1997). Marketing aesthetics: The strategic management of brands, identity, and image. The Free Press.

Chicago Style (17th ed.) Citation

Schmitt, Bernd, Alex Simonson, and Tom Peters. Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. New York, NY: The Free Press, 1997.

MLA (9th ed.) Citation

Schmitt, Bernd, et al. Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. The Free Press, 1997.