Corporate social responsibility doing the most good for your company and your cause

Corporate social responsibility doing the most good for your company and your cause

Bibliographische Detailangaben
1. Verfasser: Kotler, Philip
Weitere Verfasser: Lee, Nancy 1932-
Format: Buch
Sprache:English
Veröffentlicht: Hoboken, N.J. Wiley 2005.
Schlagworte:
Social responsibility of business.
Social marketing.
Corporations > Charitable contributions.
Corporate image.