Corporate social responsibility doing the most good for your company and your cause

Corporate social responsibility doing the most good for your company and your cause

Manylion Llyfryddiaeth
Prif Awdur: Kotler, Philip
Awduron Eraill: Lee, Nancy 1932-
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Hoboken, N.J. Wiley 2005.
Pynciau:
Social responsibility of business.
Social marketing.
Corporations > Charitable contributions.
Corporate image.