Advertising and integrated brand promotion

書目詳細資料
主要作者:	O'Guinn, Thomas C
其他作者:	Allen, Chris T., Semenik, Richard J.
格式:	圖書
語言:	English
出版:	Mason,Ohio Thomson/South-Western c2003.
版:	3rd ed.
主題:	Advertising. Advertisng media planning.