Advertising and integrated brand promotion

Bibliografski detalji
Glavni autor:	O'Guinn, Thomas C
Daljnji autori:	Allen, Chris T., Semenik, Richard J.
Format:	Knjiga
Jezik:	English
Izdano:	Mason,Ohio Thomson/South-Western c2003.
Izdanje:	3rd ed.
Teme:	Advertising. Advertisng media planning.