Advertising and integrated brand promotion

Advertising and integrated brand promotion

Xehetasun bibliografikoak
Egile nagusia: O'Guinn, Thomas C
Beste egile batzuk: Allen, Chris T., Semenik, Richard J.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Mason,Ohio Thomson/South-Western c2003.
Edizioa:3rd ed.
Gaiak:
Advertising.
Advertisng media planning.