Advertising and integrated brand promotion

Advertising and integrated brand promotion

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Manylion Llyfryddiaeth
Prif Awdur: O'Guinn, Thomas C
Awduron Eraill: Allen, Chris T., Semenik, Richard J.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Mason,Ohio Thomson/South-Western c2003.
Rhifyn:3rd ed.
Pynciau:
Advertising.
Advertisng media planning.