Advertising and integrated brand promotion

Bibliografiske detaljer
Hovedforfatter:	O'Guinn, Thomas C
Andre forfattere:	Allen, Chris T., Semenik, Richard J.
Format:	Bog
Sprog:	English
Udgivet:	Mason,Ohio Thomson/South-Western c2003.
Udgivelse:	3rd ed.
Fag:	Advertising. Advertisng media planning.