APA (7th ed.) Citation

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2003). Advertising and integrated brand promotion (3rd ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

O'Guinn, Thomas C., Chris T. Allen, and Richard J. Semenik. Advertising and Integrated Brand Promotion. 3rd ed. Mason,Ohio: Thomson/South-Western, 2003.

MLA (9th ed.) Citation

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. 3rd ed. Thomson/South-Western, 2003.