Cita APA (7a ed.)

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (2003). Advertising and integrated brand promotion (3rd ed.). Thomson/South-Western.

Cita Chicago Style (17a ed.)

O'Guinn, Thomas C., Chris T. Allen, y Richard J. Semenik. Advertising and Integrated Brand Promotion. 3rd ed. Mason,Ohio: Thomson/South-Western, 2003.

Cita MLA (9a ed.)

O'Guinn, Thomas C., et al. Advertising and Integrated Brand Promotion. 3rd ed. Thomson/South-Western, 2003.