Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Detalles Bibliográficos
Autor Principal: Belch, George E. (George Eugene)
Outros autores: Belch, Michael A.
Formato: Libro
Idioma:English
Publicado: Boston McGraw-Hill c2001.
Edición:5th ed.
Subjects:
Advertising.
Communication in marketing.
Sales promotion.