Advertising and promotion an integrated marketing communications perspective
| Príomhchruthaitheoir: | |
|---|---|
| Rannpháirtithe: | |
| Formáid: | LEABHAR |
| Teanga: | English |
| Foilsithe / Cruthaithe: |
Boston
McGraw-Hill
c2001.
|
| Eagrán: | 5th ed. |
| Ábhair: |