Advertising and promotion an integrated marketing communications perspective

Detalles Bibliográficos
Autor principal:	Belch, George E. (George Eugene)
Otros Autores:	Belch, Michael A.
Formato:	Libro
Lenguaje:	English
Publicado:	Boston McGraw-Hill c2001.
Edición:	5th ed.
Materias:	Advertising. Communication in marketing. Sales promotion.