Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliographische Detailangaben
1. Verfasser: Belch, George E. (George Eugene)
Weitere Verfasser: Belch, Michael A.
Format: Buch
Sprache:English
Veröffentlicht: Boston McGraw-Hill c2001.
Ausgabe:5th ed.
Schlagworte:
Advertising.
Communication in marketing.
Sales promotion.