Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliografiske detaljer
Hovedforfatter: Belch, George E. (George Eugene)
Andre forfattere: Belch, Michael A.
Format: Bog
Sprog:English
Udgivet: Boston McGraw-Hill c2001.
Udgivelse:5th ed.
Fag:
Advertising.
Communication in marketing.
Sales promotion.