Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Manylion Llyfryddiaeth
Prif Awdur: Belch, George E. (George Eugene)
Awduron Eraill: Belch, Michael A.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Boston McGraw-Hill c2001.
Rhifyn:5th ed.
Pynciau:
Advertising.
Communication in marketing.
Sales promotion.