Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Dades bibliogràfiques
Autor principal: Belch, George E. (George Eugene)
Altres autors: Belch, Michael A.
Format: Llibre
Idioma:English
Publicat: Boston McGraw-Hill c2001.
Edició:5th ed.
Matèries:
Advertising.
Communication in marketing.
Sales promotion.