Clancy, K. J., & Lloyd, D. W. (1999). Uncover the hidden power of television programming: And get the most from your advertising budget. Sage.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रClancy, Kevin J., और David W. Lloyd. Uncover the Hidden Power of Television Programming: And Get the Most from Your Advertising Budget. Thousand Oaks, Calif: Sage, 1999.
एमएलए (9वां संस्करण) प्रशस्ति पत्रClancy, Kevin J., और David W. Lloyd. Uncover the Hidden Power of Television Programming: And Get the Most from Your Advertising Budget. Sage, 1999.
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