Cita APA (7th ed.)

Clancy, K. J., & Lloyd, D. W. (1999). Uncover the hidden power of television programming: And get the most from your advertising budget. Sage.

Cita Chicago (17th ed.)

Clancy, Kevin J., i David W. Lloyd. Uncover the Hidden Power of Television Programming: And Get the Most from Your Advertising Budget. Thousand Oaks, Calif: Sage, 1999.

Cita MLA (9th ed.)

Clancy, Kevin J., i David W. Lloyd. Uncover the Hidden Power of Television Programming: And Get the Most from Your Advertising Budget. Sage, 1999.