Uncover the hidden power of television programming and get the most from your advertising budget

Uncover the hidden power of television programming and get the most from your advertising budget

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書目詳細資料
主要作者: Clancy, Kevin J. 1942-
其他作者: Lloyd, David W. 1949-
格式: 圖書
語言:English
出版: Thousand Oaks, Calif. Sage c1999.
主題:
Television advertising > United States.
Television broadcasting > United States.
Television viewers > United States.