Cases in advertising and communications management

書目詳細資料
主要作者:	Greyser, Stephen A.
其他作者:	Kopp, Robert J.
格式:	圖書
語言:	英语
出版:	Englewood Cliffs, N.J. Prentice-Hall c1992.
版:	3rd ed.
主題:	Advertising > Management > United States > Case studies. Advertising > Communication systems > United States > Case studies.