Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Detalles Bibliográficos
Autor principal: Berry, Michael J.A
Otros Autores: Linoff, Gordon
Formato: Libro
Lenguaje:English
Publicado: Indianapolis, Ind. Wiley c2004.
Edición:2nd ed.
Materias:
Data mining.
Marketing > Data processing.
Business > Data processing.