Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Bibliografske podrobnosti
Glavni avtor: Berry, Michael J.A
Drugi avtorji: Linoff, Gordon
Format: Knjiga
Jezik:English
Izdano: Indianapolis, Ind. Wiley c2004.
Izdaja:2nd ed.
Teme:
Data mining.
Marketing > Data processing.
Business > Data processing.