Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

書目詳細資料
主要作者: Berry, Michael J.A
其他作者: Linoff, Gordon
格式: 圖書
語言:English
出版: Indianapolis, Ind. Wiley c2004.
版:2nd ed.
主題:
Data mining.
Marketing > Data processing.
Business > Data processing.