Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Bibliographic Details
Main Author: Berry, Michael J.A
Other Authors: Linoff, Gordon
Format: Book
Language:English
Published: Indianapolis, Ind. Wiley c2004.
Edition:2nd ed.
Subjects:
Data mining.
Marketing > Data processing.
Business > Data processing.