Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Bibliografische gegevens
Hoofdauteur: Berry, Michael J.A
Andere auteurs: Linoff, Gordon
Formaat: Boek
Taal:English
Gepubliceerd in: Indianapolis, Ind. Wiley c2004.
Editie:2nd ed.
Onderwerpen:
Data mining.
Marketing > Data processing.
Business > Data processing.