Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Detalhes bibliográficos
Autor principal: Berry, Michael J.A
Outros Autores: Linoff, Gordon
Formato: Livro
Idioma:English
Publicado em: Indianapolis, Ind. Wiley c2004.
Edição:2nd ed.
Assuntos:
Data mining.
Marketing > Data processing.
Business > Data processing.