Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Manylion Llyfryddiaeth
Prif Awdur: Berry, Michael J.A
Awduron Eraill: Linoff, Gordon
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Indianapolis, Ind. Wiley c2004.
Rhifyn:2nd ed.
Pynciau:
Data mining.
Marketing > Data processing.
Business > Data processing.