Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Bibliografiske detaljer
Hovedforfatter: Berry, Michael J.A
Andre forfattere: Linoff, Gordon
Format: Bog
Sprog:English
Udgivet: Indianapolis, Ind. Wiley c2004.
Udgivelse:2nd ed.
Fag:
Data mining.
Marketing > Data processing.
Business > Data processing.