Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Bibliografski detalji
Glavni autor: Berry, Michael J.A
Daljnji autori: Linoff, Gordon
Format: Knjiga
Jezik:English
Izdano: Indianapolis, Ind. Wiley c2004.
Izdanje:2nd ed.
Teme:
Data mining.
Marketing > Data processing.
Business > Data processing.