Data mining techniques for marketing, sales, and customer relationship management

Data mining techniques for marketing, sales, and customer relationship management

Dades bibliogràfiques
Autor principal: Berry, Michael J.A
Altres autors: Linoff, Gordon
Format: Llibre
Idioma:English
Publicat: Indianapolis, Ind. Wiley c2004.
Edició:2nd ed.
Matèries:
Data mining.
Marketing > Data processing.
Business > Data processing.