Berry, M. J., & Linoff, G. (2004). Data mining techniques: For marketing, sales, and customer relationship management (2nd ed.). Wiley.
Chicago Style (17th ed.) CitationBerry, Michael J.A, and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Indianapolis, Ind: Wiley, 2004.
MLA (9th ed.) CitationBerry, Michael J.A, and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Wiley, 2004.
Warning: These citations may not always be 100% accurate.