APA (7th ed.) Citation

Berry, M. J., & Linoff, G. (2004). Data mining techniques: For marketing, sales, and customer relationship management (2nd ed.). Wiley.

Chicago Style (17th ed.) Citation

Berry, Michael J.A, and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Indianapolis, Ind: Wiley, 2004.

MLA (9th ed.) Citation

Berry, Michael J.A, and Gordon Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 2nd ed. Wiley, 2004.