Communicating globally an integrated marketing approach

Communicating globally an integrated marketing approach

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Bibliografiska uppgifter
Huvudupphovsman: Schultz, Don E.
Övriga upphovsmän: Kitchen, Philip J.
Materialtyp: Bok
Språk:English
Publicerad: Lincolnwood, Ill. NTC Business Books c2000.
Ämnen:
Export marketing.
Export marketing > Management.
Communication, International.
Export marketing > Case studies.