Communicating globally an integrated marketing approach

Communicating globally an integrated marketing approach

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Bibliografische gegevens
Hoofdauteur: Schultz, Don E.
Andere auteurs: Kitchen, Philip J.
Formaat: Boek
Taal:English
Gepubliceerd in: Lincolnwood, Ill. NTC Business Books c2000.
Onderwerpen:
Export marketing.
Export marketing > Management.
Communication, International.
Export marketing > Case studies.