Communicating globally an integrated marketing approach

Communicating globally an integrated marketing approach

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Bibliografski detalji
Glavni autor: Schultz, Don E.
Daljnji autori: Kitchen, Philip J.
Format: Knjiga
Jezik:English
Izdano: Lincolnwood, Ill. NTC Business Books c2000.
Teme:
Export marketing.
Export marketing > Management.
Communication, International.
Export marketing > Case studies.