Communicating globally an integrated marketing approach

Detalles Bibliográficos
Autor principal:	Schultz, Don E.
Otros Autores:	Kitchen, Philip J.
Formato:	Libro
Lenguaje:	English
Publicado:	Lincolnwood, Ill. NTC Business Books c2000.
Materias:	Export marketing. Export marketing > Management. Communication, International. Export marketing > Case studies.